Val Larsen was born and raised in Moreland, Idaho. He earned a BA
in philosophy and English from BYU, an MA and PhD in English from
the University of Virginia, and a PhD in marketing from Virginia Tech.
While teaching at Virginia Tech, Truman State University, and currently
at James Madison University, he has published articles on Flannery
O’Connor’s fiction, the Book of Mormon, and a wide variety of marketing