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About Val Larsen

Born and raised in Moreland, Idaho, Val Larsen earned a BA in Philosophy and English from BYU, an MA and PhD in English from the University of Virginia, and a PhD in Marketing from Virginia Tech. While teaching at Virginia Tech, Truman State University, and, currently, at James Madison University, he has published articles on Flannery O’Connor’s fiction, the Book of Mormon, and a wide variety of marketing topics.

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